LL Cool J new album release is 'Authentic'

Veteran Rapper LL COOL J Brings 'Authentic' Music Back on April 30, 2013 with His New Album Release

 by VERGE Staff | Music and Culture | Tuesday, March 5, 2013




Two-time Grammy®-winning recording artist, LL COOL J, will release his 14th new studio album, Authentic, on April 30, 2013 on 429 Records/The Savoy Label Group.  The multi-platinum artist returned to the studio and kicked the volume up to create a powerful album that would speak to his fans.

"With Authentic, I wanted to work on a project that was for the true fans," LL says. "I'm not trying to compete with 17-year-olds on the radio, but I am talking directly to the folks who came up with me. We may not be teenagers anymore, but we do still like to have fun."

First introduced to the world in 1984 as a Def Jam Records flagship artist, LL is the first rap artist to amass ten consecutive platinum-plus selling albums.  The multi-platinum artist and two-time Rock and Roll Hall of Fame nominee is currently tied for third place for most Billboard chart debuts by a rapper. For three decades, LL has continued to influence hip-hop with rap ballads that captivate generations of audiences. Since then, the veteran rapper has evolved his scope of work across entertainment appearing in numerous television and film roles, among many other projects.

Now celebrating his 30th year in music, Authentic features the iconic rapper in his element. The album is anchored by LL's expressive attitude where his sensitive side is as present as his slicing lyrical switchblades.  Authentic comes to life with crazy club jams, tender tracks, personal tributes, and hard-hitting commentary addressing the current hip-hop climate. 

While hosting the 55th Annual GRAMMY® Awards on CBS this year, LL performed his blazing new song "Whaddup" from the new album with Travis Barker (Blink-182), Tom Morello (Rage Against the Machine), Chuck D, and DJ Z-Trip. The exciting and thrilling performance closed the Awards show and is now available on iTunes.

Source and Photo credit: 429 Records 


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