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UGG Remains the Number One Searched Term for the Holiday Season
by VERGE Staff | Style and Beauty | Saturday, December 6, 2014

For the third year in a row, "UGG" was the most searched term on Cyber Monday, securing three of the top twelve most sought-after items this holiday season, according to Experian.

"From a brand that began with the iconic Classic boot to one that now incorporates products for women, men's, kids, loungewear, outerwear, accessories and home, we are thrilled to have established a leading lifestyle brand that is giving consumers exactly what they want," says UGG President Connie Rishwain.

"To hear that we are once again the most searched term is so exciting for us," says Rishwain. "We know our consumers have an emotional connection to UGG that echoes warmth, comfort and a sensation that feels like nothing else."

Once again named one of "Oprah's Favorite Things," UGG has consistently remained one of the top gift giving items throughout the holidays. In addition to being Cyber Monday's top searched item, UGG is the only non-electronic brand that has consistently secured a spot in Experian's top five.  

The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boot.  

UGG is also committed to protecting shoppers from counterfeit UGG products that are being sold as genuine. 

Thousands of counterfeit websites advertise their fake UGG products using wording such as "cheap uggs," "discount uggs," or "uggs on sale." Online auction and forums are also common outlets counterfeiters use to sell fake products. Offline, counterfeiters may host tables at flea markets or on city streets in the hope of duping unsuspecting customers into purchasing fake products.

Many consumers may not know the inhumane and negative implications the $600 billion dollar counterfeit industry has on the economy, environment and their own health. Every day, UGG works with worldwide customs authorities and law enforcement agencies to find and stop the shipment of counterfeit goods.

So, how can you ensure authenticity?

The simplest way for consumers to guarantee their purchase is authentic is to check the list of UGG authorized stores and authorized online retailers. These are comprehensive lists of official UGG retailers, both online and nationwide, that consumers can trust to provide genuine products. 

Additionally, every authentic UGG product comes with a security feature contained in a reflective security label sewn into the left shoe or boot and/or security sticker on the shoebox, allowing instant authentication of genuine products.

For a visual reference, UGG has compiled an online gallery highlighting authentic and counterfeit product side-by-side, pointing out the differences and calling out tips on recognizing real versus fake UGG products. To see the online gallery, click here.

Photo credit: UGG Australia


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