Mom Duo Launches New Venture

Mom Duo Ayanna Smith and Melody Jackson

Mom Duo Launches ‘War on Boredom’ With New Purpose-Driven Venture  
by VERGE Editorial Staff |  Career | Thursday, October 2, 2014 

Many research studies on women in business have reported that female entrepreneurs are not only on the rise, but they are also more likely to be motivated by a strong sense of purpose when developing their businesses.

According to a recent Gallup Poll on “Entrepreneurs and Strengths,” entrepreneurs in the U.S., especially women, are more likely to be thriving in purpose and community wellbeing than other workers (that’s 51% to 44% respectively). 

Female entrepreneurs are also more likely than others including their male counterparts, to have a strong sense of purpose, in addition to possessing the qualities of determination, drive, and creative thinking.

The facts of these statistics certainly appear to be quite evident when it comes to Washington, DC mom duo, Ayanna Smith and Melody Jackson of The Jackson Smith Group, LLC who recently announced the launch of their new venture, Rock'n Rumble, an indoor family edutainment center and café that plans to bring high-quality recreational experiences to the District next spring.

Rock’n Rumble is a uniquely-designed family entertainment center (FEC) built on the group's philosophy of the five essential pillars of community, which includes: family, self-identity, environment and sustainability, diversity and inclusion, and civic responsibility. 

The concept of the venture combines physical, imaginative and interactive play with the core values of humanity, all while promising to be an enduring trend in the way that families can have fun.

"What's unique about Rock'n Rumble is our multifaceted design concept that combines the things that kids and parents love most," said The Jackson Smith Group co-owner, Ayanna Smith. "Our research shows that children want diversity in play and parents want to feel secure. A fun yet challenging play experience mixed with cafe and lounge options makes Rock'n Rumble the next big thing in family fun."

In addition to presenting an array of play choices for children of varying ages, Rock'n Rumble will offer private parties, after school care, summer camp, Friday night drop-off, special programs and performances, and membership packages. It is a first of its kind venue for Washington, DC that will fill a void left by existing play centers and recreational facilities, which often have long waiting lists for parties.

The layout will allow parents to observe multiple play areas from various locations throughout. All visitors will have access to the facility's wireless internet connection and there will be a mini-cafe that will offer sandwiches, fruit, snacks and beverages. 

Rock'n Rumble will meet government ADA standards (Americans with Disabilities Act) and will be tailored to the needs of children. A carefully crafted design will ensure complete safety and convenience.

"We like to say that Rock'n Rumble is where innovation meets fun," said Melody Jackson, co-owner of The Jackson Smith Group, LLC. "After spending the last five years visiting theme parks, children's museums and recreational facilities in other cities, we decided to combine the best of the best and bring the excitement right here to the District. There's absolutely no other indoor play space that offers what we plan to bring to the city. Rock'n Rumble will definitely be the most fun your kids will have."

The Jackson Smith Group also plans to launch an Indiegogo crowdfunding campaign beginning Oct. 7 to support Rock'n Rumble. They anticipate raising $100,000 in 30 days to help cover startup costs.

Rock'n Rumble is slated to open its doors in spring 2015 and will cater to children 12 and under.

Photo caption: Rock'n Rumble Co-Founders, Ayanna Smith (left) & Melody Jackson (right).


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